Creative agency. Advertising, design, strategy.
We should tell you something about us, but our job is to narrate other people’s story.
- Roll rolls roll. Mom always said it to the nut.
Fall and roll rolls roll.
You have a hard shell, you can't break.
And so the nut, rolled.
In a world made by men, in the sense of human beings, what place can nuts find in the food chain?
“Nuts”, as if to say "oh yes, nothing important”.
But the nuts have a great quality, as well as rolling in wonderful ways. They are good.
So good that there are many types, one better than the other.
There are the lean ones, the fat ones, the double ones with the completely rough shell that are no longer called nuts but peanuts. They make us peanut butter, with peanuts. A good thing, sweet and a little salty, that if you eat too much then they must move you with the crane and break the doors to let you go from one room to another.
They kill peanuts, if taken lightly.
Roll rolls roll. Like the one who eats too many.
In the end, thinking about it, at the top of the food chain, there are the peanuts there next to the man.
- Do not rush.
One they told me about broke his ankle trying to run to buy cigarettes.
Fiftyt meters left from the tobacconist and crack, ankle turned on a manhole and a guy in his sixties smoking a sigarette looking at him sideways.
In the emergency room was the apocalypse: 11 hours of waiting.
Not even a cigarette and a lot of pain, when it was enough to go a little slower.
- There is a means to reach every goal.
A snail that I knew had made up his mind to go from Milan to Naples, on the highway.
It's not that it was so nice to me, this snail. But you know how it is, poor guy, I didn't want it to be flattened between a Pirelli and the draining asphalt of the A1, so I tried to dissuade it.
But she had a technique, she said that the secret to making that journey was very simple: stand still. So what did she do? She climbed on the bumper of one of a random white Nissan, with a NA licence plate and, guess what: Milan-Naples in 7 hours and a half. Legend.
- Don't say who you are, show it.
Picture: square, people, glasses.
Sound: shouting, distant music, laughter.
A person shows up, says his name, but you are too focused to have your say to remember his name. So you have no idea who he is. But it’s not so, because he lives, speaks, tells, moves. He says his name every time he does something, without ever pronounce it.
Do you know what it's called? No. Did you understand what he is? Yup.
- Sometimes it is not enough to know who we are.
Once upon a time there was a king with a crown made of stones. People saw him walking through the streets of the city and didn't know who he was, because nobody was used to a king with a stone crown. He screamed as hard as he could, but no one was listening. He looked just like a poor fool with stones on his head.
No one ever knew he was the King. It’s incredible to think that it was enough to just put the right crown.
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